Zumo appoints NFT/metaverse adviser to explore emerging cultural trends


Zumo, the Edinburgh-based crypto wallet and payments platform, has appointed brand adviser, youth culture commentator and Web 3.0 proponent Jeff Carvalho as Board adviser.


The Co-Founder of popular online streetwear, sneaker and lifestyle magazine Highsnobiety and new Web 3.0 tech project Burrata brings more than 20 years of experience as a speaker and commentator on youth culture.


As strategic adviser to the Zumo Board, Jeff will leverage his expertise in brand partnerships and market positioning to advise on brand placement within a rapidly evolving technology framework, with a focus on storytelling, strategy and product development. 


Commenting on his appointment, Jeff said: “I've been fortunate over the last two decades to write, advise and study youth culture and its connection to technology. I can say, without hesitation, that right now we are in the early days of a technology evolution so profound, we will add new definitions to words like consumer, owner and creator.


“I’m delighted to work with Zumo as it explores its next steps in this incredibly exciting space. To interact with and reap the true reward of all the technology Web 3.0 is going to bring, we’re all going to need a wallet, a product and underpinning infrastructure that works instantly and seamlessly for us. That’s why I’m excited to see what Zumo is doing to provide users, whoever they might be, with accessible, easy-to-use tech that doesn’t get in the way and delivers on the promise to bring the benefits of blockchain tech to everyone, everywhere.


Zumo Marketing Director Amelie Arras commented: “Culture and technology are intersecting like never before. Crypto, defi and NFTs have completely won the hearts of young people, who see a hope for a new, fairer economy. We’re thrilled to have someone of Jeff’s calibre on board to help us provide the products and solutions that will deliver on our mission to help people truly get comfortable with crypto, and regain control over their financial futures.”


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